Different departments, one shared goal

At first glance, Accounting and E-Commerce have little in common.

Yasmin spends much of her day creating structure behind the scenes. Her work helps ensure that the business runs smoothly, allowing the company to continue investing in new products, machinery and services for reed makers.

Susanne works where Reeds 'n Stuff meets the world. Whether customers are browsing the website, reading newsletters or looking for information about a new product, much of that experience is shaped by her work.

Although their daily tasks are very different, both share the same motivation: making things work better – for colleagues and ultimately for customers. During the Leading Ladies mentoring programme, each focused on different areas of personal development.

Yasmin challenged herself to look beyond her own responsibilities, become more involved in company-wide processes and contribute new ideas. She discovered that asking questions and openly discussing challenges often leads to better solutions.

For Susanne, the focus was on creating structure in a fast-moving environment. By improving the way she prioritises tasks, communicates responsibilities and sets boundaries, she found greater confidence in her role and more clarity in her day-to-day work.

"The project is intense because you also have to reflect on yourself. But that's exactly what gives you the opportunity to grow."
Susanne Müller

These changes may seem internal, but they have very practical results: smoother collaboration, clearer communication and better-organised processes – all of which help Reeds 'n Stuff continue delivering the quality and service musicians expect.

Better together

One of the most unexpected outcomes of the programme was the partnership that developed between Yasmin and Susanne.

Coming from different departments, they began discussing everyday challenges, exchanging ideas and offering each other new perspectives. Over time, these conversations became an important source of support and inspiration.

Today, they continue to work closely together, proving that some of the best improvements don't happen within a single department – they happen when people connect across the company.

Their experience also encouraged more open communication throughout the organisation. Creating space to ask questions, share ideas and discuss challenges has strengthened collaboration far beyond the mentoring programme itself.

Small improvements, big impact

One lesson both women took from the programme is that continuous improvement isn't always about major changes.

Sometimes it begins with documenting knowledge so colleagues can easily find the information they need.
Sometimes it's creating better systems for organising tasks.
Sometimes it's simply having the confidence to ask, "Could we do this differently?"

Together, Yasmin and Susanne have helped introduce practical improvements that make everyday work more efficient – from better knowledge sharing and clearer responsibilities to improved communication tools and more structured workflows.

For musicians around the world, these changes may be invisible. But they're part of what helps ensure that the products arriving on your workbench are supported by a company that is constantly learning and improving.

“Where there is a deep-seated desire for change and growth, multiple levels are interconnected. Ultimately, thinking outside the box brings tremendous added value for colleagues, customers, and products.”
Yasmin Looß

October 6, 2026

Interview Reeds 'n Stuff